Products & campaigns
XPENG / Media intelligence
Campaign lens Products & campaigns
Connect product investment strategy with campaign-level delivery and lead efficiency.
PRODUCT SCORECARD
Selected product performance
Delivery, engagement and efficiency for the selected product scope
Media Spend SP
1.04M
— selected scope
Impressions IM
659.37M
— selected scope
Clicks CL
4.02M
— selected scope
Leads LD
8,947
— selected scope
Click-through Rate CT
0.61%
— selected scope
Cost per Lead CP
116.74
— selected scope
PRODUCT PORTFOLIO
Investment and outcome by product
Separate scale and lead volume views avoid misleading dual-axis comparisons
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EFFICIENCY & DEPLOYMENT
Product efficiency over time and market
Daily CPL trajectories and product-market investment concentration
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CAMPAIGN CONTROL
Campaign performance detail
Search, rank and export campaign-level delivery metrics
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17 15 of 250 records
Product and campaign classifications currently follow the workbook formula layer. Campaign rows are aggregated across identical market, media, funnel and product combinations.