Overview
XPENG / Global media review
Global media performance
A clear view of investment, reach and lead efficiency across markets, media, funnel stages and campaigns.
EXECUTIVE SCORECARD
Performance at a glance
Current selection; change compares the second half of the period with the first half
Media Spend SP
1.04M
+113.7% Second half vs first half
Impressions IM
659.37M
+157.0% Second half vs first half
Clicks CL
4.02M
+195.0% Second half vs first half
Leads LD
8,947
−7.9% Second half vs first half
Click-through Rate CT
0.61%
+14.8% Second half vs first half
Cost per Lead CP
116.74
+132.1% Second half vs first half
MOVEMENT & SIGNALS
How performance moved
Daily observations and automatically ranked market signals
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MARKET PORTFOLIO
Scale and efficiency by market
Investment ranking and the relationship between spend, CPL and lead volume
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INVESTMENT ARCHITECTURE
Media and funnel allocation
100% composition view of where the selected investment is deployed
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CAMPAIGN CONTROL
Highest-investment campaigns
Operational detail for campaign review and follow-up
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Data source: Windsor export processed through the local raw → staging → mart pipeline. This MVP currently follows the normalization and conversion definitions contained in the supplied Excel workbook. Comparative indicators use the second half versus the first half of the selected period.