Media & funnel
XPENG / Media intelligence
Channel lens Media & funnel
Understand channel allocation, daily delivery and the role each media platform plays across the funnel.
CHANNEL SCORECARD
Selected media performance
Scale, engagement and lead efficiency within the selected media scope
Media Spend SP
1.04M
— selected scope
Impressions IM
659.37M
— selected scope
Clicks CL
4.02M
— selected scope
Leads LD
8,947
— selected scope
Click-through Rate CT
0.61%
— selected scope
Cost per Lead CP
116.74
— selected scope
CHANNEL DELIVERY
Investment scale and movement
Ranked channel allocation with daily spend trajectories
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FUNNEL ARCHITECTURE
Role of media across the funnel
Investment by stage and the media-stage deployment matrix
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EFFICIENCY DETAIL
Media and funnel metrics
Exact figures for optimization review
No Results
No Results
Lead attribution currently follows the Excel calculation layer. A media platform with zero leads therefore shows no CPL rather than an inferred value.